Yorkton Business Improvement District
Strategic planning workshop
A highly engaged, passionate group contributed to redefining a new mission, vision, strategic themes, goals and objectives for the committee.
We also developed a custom communications plan to help bring awareness to the new strategic direction of YBID, spread the word about how business owners would benefit from as a result, and highlighted the integral work accomplished by the committee in the past.
We decided to go with a modern, beautifully designed magazine style strategic planning booklet that was easy to read and understand. It would also make tactfully following the new plan simple and accessible.
100 copies of the final strategy booklet were printed and distributed to committee members and business owners at the annual YBID Christmas event.
A full-day strategic planning workshop.
SCOPE OF WORK
I worked with the strategic planning session sponsors to design an effective strategy session that would get to the heart of the challenges the committee was facing – including renewed direction, optimizing resources and building a stronger brand presence amongst YBID members.