Saskabilities Disability Employment Awareness Month - Video Series

Video Series

LOCATION

Yorkton SK

PROJECT TYPE

Storytelling Slayer - Video Series

SCOPE OF WORK

Saskabilities is an incredible organization that helps provide social support and resources for individuals with disabilities. The goal of Disability Employment Awareness Month was to educate the public and employers about the massive potential and capabilities of individuals who have a disability. We want to provide stats and information that corrected generally believed misconceptions. We wanted to take advantage of their pre-established facebook presence and create content to boost engagement. We also employed a strong storytelling approach to provide faces to disability employment and highlight powerful, real life testimonials of diversity inclusive work cultures.

HIGHLIGHTS

  • Two-week turnaround timeline was met

  • Three different companies participated across two Saskatchewan cities (Staples Canada, Value Village and in Yorkton and the Town of Saltcoats).

  • Commercials aired on Access television throughout the month of October in alignment with National Disability Employment Awareness Month

  • Powerful storytelling provided insight from the unique perspective of the employer and inspirational real-life stories of how cultivating a diverse work culture inclusive of individuals with disabilities has enriched workforces.

  • At last count videos have been viewed over 300+ times on youtube and facebook

Rhoda Twumasi