Saskabilities Disability Employment Awareness Month

Digital Content Strategy

LOCATION

Yorkton SK

PROJECT TYPE

Facebook Engagement Strategy

SCOPE OF WORK

Saskabilities is an incredible organization that helps provide social support and resources for individuals with disabilities. The goal of Disability Employment Awareness Month was to educate the public and employers about the massive potential and capabilities of individuals who have a disability. We want to provide stats and information that corrected generally believed misconceptions. We wanted to take advantage of their pre-established facebook presence and create content to boost engagement. We also employed a strong storytelling approach to provide faces to disability employment and highlight powerful, real life testimonials of diversity inclusive work cultures.

HIGHLIGHTS

  • Record Setting Facebook page engagement with posts

  • Overwhelmingly positive feedback from audience and employers

  • First ever unified regional approach to presenting a unified front in promoting the benefits of employing individuals with disabilities

Rhoda Twumasi