Losa Chic Boutique Brand Video
Digital Marketing Strategy + Content creation
SCOPE OF WORK
Sarah is an incredible business woman with style and savvy and I had the opportunity to team up with her for a brand refresh for her stylish clothing boutique Losa Chic Boutique. First we tackled her digital presence and developed a strategy to help her curate a more consistent and cohesive brand presence on instagram and facebook. Then it was on to execution with a stylized photoshoot complete with beautiful flat lays and a brand video reflecting the mood and message she wanted her brand to represent.
Defining her niche and mining deeper insight into her target demographic, their interest, wants and preferences in order to speak their language and increase appeal through her brand presence.
A fun, brand video providing her customers with a more intimate look behind the scenes of her boutique and insider view on what a day in the life is like at the shop. The video’s relatable, personable and upbeat tone perfectly channeled Sarah’s personality and her passion for her business.
In order to move beyond “look at me” advertising to “here’s something valuable I just happen to provide” marketing we developed a set of conversation CTAs through a series of engagement posts still in line with the personality of Losa Chic Boutique. We wanted to invite customers to engage with posts on a deeper level by providing more opportunities for “girl talk” with the ‘Ask Losa’ instagram series.
Sarah’s introductory post using my storytelling method to social media generated the highest number of likes and comments received that year on any other post and a 400% jump in engagement.